Digital Marketing

Digital Marketing Essentials

NYU Startup School

Explore the process of defining your target audience and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using a real-world case studies, you’ll: Learn a systematic approach to designing a Digital Marketing campaign by identifying your objectives first. Gain experience in identifying key performance indicators (KPIs), and how to optimize performance. Discover opportunities to provide value in exchange for your audience's attention.

How To Build a Social Media Marketing Plan - for Entrepreneurs, Startups and Creative Pros

Philip VanDusen

Social media marketing is the rocket fuel that can take your business to the next level. But how do you actually create a social media marketing plan? In this video discusses the 9 steps that any entrepreneur or creative professional can take to start marketing their business intelligently and efficiently to leverage the power of social media and content marketing.

Marketing Fundamentals: Who Is Your Customer?

Babson College

What You Will Learn: 1) How segmentation, targeting and positioning methods can be used to acquire customers. 2) How to use the marketing mix; product, price, promotion and place. 3) Consumer behavior and how you can leverage market data to grow your business. 4) How to use marketing strategies to position your company for maximum value creation